History of De Graaf Kasten
After a turbulent work history but with a clear vision for the future, De Graaf Sr. started the first Dutch showroom in exclusive wooden walls and ceilings in 1975 with the goal of direct sales to private individuals.
It turned out to be a gap in the market. The company grew at a rapid pace. In a short time, De Graaf brought white-knife panels to the market with great success and even developed its own product in this, GRAfoLUX round-edge panels.
Because of high demand from the randstad region, de Graaf opened a small showroom on Danzigerkade (Houthaven) in Amsterdam that was exchanged in 1989 for its own larger premises in the western industrial area at Jarmuiden 47 (Sloterdijk – Westpoort).
In Amsterdam, in addition to their panels and ceilings, De Graaf was now a dealer of built-in cabinets, closets, sliding door cabinets, etc. The assortment and customer base expanded continuously. De Graaf became a household name nationwide.
In 2015, the showroom was taken over by mechanic Abe de Witte. Together with his partners John van Wijk and Chris Kuitert, he continued under the name De Graaf Amsterdam. De Graaf Amsterdam gained new momentum. With proprietary brands. With a vision of its own. With success.